The CRM built
exclusively for roofers.
RoofRep's job is to get a rep through today. The home screen isn't a customer list — it's a daily plan: follow-ups due, work waiting on others, and the next best action, recommended by an agent that knows every customer.
One industry, built right
A daily plan, not a list
Follow-ups due, work waiting on others, and agent-recommended next actions — the home screen tells the rep exactly what to do next.
Communication that logs itself
One-tap call, text, and email that actually send and log after sending — with outcome capture (reached / voicemail / no answer, deal value) feeding the follow-up queue.
An agent on every customer
AI synopsis per customer, next-best-action recommendations, and drafted communication — powered by Google Gemini, server-side.
One clear pipeline
Every customer card shows exactly where the job stands in one stable stage vocabulary, from lead through closed — no guesswork, no catch-all clutter.
The whole money pipeline
Estimate → proposal → contract → invoice → payments → balance, per job, with QuickBooks sync. The financial picture lives on the customer, not a spreadsheet.
Voice-first capture
Press-to-talk to log a note, add a customer, or run a command — hands full on a roof, still on top of the day.